Best Mobile App Onboarding practices to follow in 2022
In 2022 we are surrounded by multiple apps whether you want to book a cab or order food. Considering the benefits and convenience of apps, the majority of the consumer-oriented industries have started developing their apps to increase conversions. Today we are discussing mobile app onboarding practices. Most of you might have heard of this term before, and some of you may be still new to this. Let’s start to get to know more about it.
What is Mobile App Onboarding?
Mobile App onboarding is a process of allowing users to understand the app and its functions. It is a walkthrough process that helps users teach them to interact with the app and understand its usage. Multiple screens are involved in this process that guides the user through the app interface. Usually, these onboarding screens serve three core purposes: enlightening the users about the practical functions and benefits of the app, allowing users to register on the app via a login option, and gathering useful profile data of the users to offer personalized notifications in the later stage.
What are the different types of Onboarding?
There are three different types of mobile app onboarding processes available.
With Progressive Onboarding, you can display the new information on the app screen while the user progressively navigates through the app. It is a step-by-step process that directs and encourages the users to take the right actions.
With a function-oriented approach, Onboarding is focused on the app functionality, and it explains to the users the way of operating the app. With this approach, you can ensure the users demonstrate the common and rudimentary actions performed in the app to your users.
This approach is useful in showcasing the app’s benefits to your users. The core objective of this approach is to increase the conversions to your app. This helps describe the functions of apps without elaborating on how to use the app.
Now that you have understood what mobile app onboarding is and the different types let’s know some of its benefits.
What are the benefits of using app onboarding?
Positive User experience
No one would ever want their app to lay in the user’s mobile phone and not be used for months and years. Here in such cases, Mobile App Development onboarding comes to the rescue to ensure the active users on your app. The first user interaction always plays a crucial role in deciding whether the user will use the particular app again or not. Therefore it is vital to give them the best onboarding experience. Guiding your users on how to use the app and its features will help them navigate easily. Your users will get a fair idea of why they should use your app and how to use it efficiently.
Proper Utilization of Features
Generally, it takes time for users to get familiar with the app. Most of the time, they tend to get unfamiliar with the features which can encourage maximum conversions. Having an onboarding process will help to resolve this issue.
Increased App Retention
The onboarding process is important to make your app a favorite for your users. With the onboarding process, you provide the insights of your app and then direct them toward its features and functions. Therefore users tend to stay with the app, and your app retention percentages improve.
Best Mobile App Onboarding Practices
Prioritize value proposition
It is a common perception that you can convert all of your users by showing all of your features. However, it is always beneficial to showcase the best features to your users, encouraging them to use your app. It is also important to highlight the value proposition of your app. You can start by explaining what the user will gain with this app rather than only flaunting the features. This will push them to use the app and assure them that it is useful. After this, you can continue by showing them the features and functionalities of the app that can assist them in completing the tasks.
Request only mandatory information
It does not make sense to get irrelevant information from your users while using the app. You always need to ask for only relevant and crucial information. According to the research, around 60% of the users do not install the app or uninstall it if they feel that the app is asking for too much personal information. Besides this, it is also important not to bombard them with excessive questions and keep them as precise as possible. With this, you can always boost the app user engagement.
Compact Onboard Screens
An extensive and tedious user onboarding process can overwhelm your users so that they may not use your app. Therefore you neither should use the text-heavy explanations nor the foray of screens. You can employ the progressive onboarding approach and use the screenshots to convey the right message. You need to introduce only one feature on each screen. You can also use coach marks to help your users understand how the app works. You can enhance this experience by placing the tutorial and gamifying the overall user experience.
Concise and simple sign up process
No one likes to spend the whole time in the onboarding process; therefore, it is important to concise the login process. You can provide multiple login options, such as Google or Facebook, which can save time. This will also decrease the significant friction in the overall user onboarding process introduced in the signup mandate.
Request for permissions
Asking permission is one of the important aspects of business ethics, especially when you are getting the user’s data. If your app requires a camera or a microphone facility, it is important to ask permission to access it. If the user trusts your app, then he will agree. Users tend to respond positively to the permissions if they know what they will gain after doing so.
Promote App Content Preview
Promoting the app content preview is one of the best mobile app onboarding practices you can consider. The signup option can act as a barrier between your app and the user, and therefore it is always beneficial to give the user access to the features before asking them to sign up. If you have an online shopping app, you can let users go through the products offered on your website, and you can ask them to log in later to make the purchase.
Make use of Empty States
Empty states are the screens that show when the users have not performed any activity. You can use these empty states by adding useful content. Here you can get the opportunity to guide and encourage the users to take action.
Use Visual Hints for guidance
Instead of hand holding the customers to explore the app, you can give them progressive visual hints. You can place these hints strategically in your app where your users may get stuck while exploring the app. This way, you can avoid tedious instructions and save time for the users.
You can use the opportunity of Onboarding to show personalized service to your customers. Most of the popular apps personalize the content based on individual preference. Many examples like Spotify, Amazon, etc., give personalized notifications or suggestions based on user behavior and data.
Take advantage of successful states
Like Empty states, success states can also be a great advantage in keeping your users engaged with the app. This can create a positive impression of your app in the user’s mind. Success states refer to the popups or screens that show after a task is performed. This can include popups showing animations or emoticons congratulating the user on achieving something in the app for the first time.
If your application focuses on early users, you can attempt to gamify the application to enhance it. You can also include a spoiler for the user to understand how he can use the application and gamification. There are chances that some of the functionalities displayed during the onboarding process may be essential for the user; it can be the first step towards monetization.
Explaining the well-known actions your user can take in the application is always beneficial. Suppose you see the example of Google and YouTube. In that case, you will find the valuable data they give along with actionable tips that encourage the user to perform certain actions.
Test before Final Implementation
Users will consider your app remarkable when it is overall perfect. The app tends to get appealing based on how different elements seem together once integrated. Therefore, it is crucial to test and measure the user onboarding flow of your app on different screens. This will make sure the transition to each screen is smooth.
Include a balanced mix of multiple channels
Using different channels to enhance the effectiveness of the onboarding procedure is the best way to encourage users to return to your app. This can be highly effective in the case of retail apps. You can use different channels like push notifications, emails, and in-app messages to remind your users to complete any incomplete action, such as an unattended cart.
Monitor and Track
Keeping track of analytics and app usage is the best way to understand where your users face issues during the onboarding process. Tracking these issues will help you with the insights which you can improve to provide a smoother onboarding experience. One should not ignore this as it is one of the prominent decision factors whether the users prefer your app or not.
Once done with the onboarding process, you can incorporate the CTA at the end. This will be a natural step for your users to take further action. A well-designed and contextual call to action will ensure the involvement of the users in the app.
Offer the choice to Skip
Offering alternate and different choices is what your users appreciate the most. Some of your users may want to skip the whole app onboarding process, so giving them this option will improve your app’s reputation. They may even continue to use your app in the future.
Examples of App Onboarding done right
We all know Reddit as the famous Q&A app. The onboarding process of this app is exemplary, and therefore users love to use it. This app provides a skip for now option for its users to skip the login and account creation process. It allows users to explore the app and have an amazing experience without logging in. Besides this, Reddit also asks for permission to send the notifications to the users.
Most of us know Slack as a communication app used between teams and large enterprises. This app displays its features on the start page itself. The app takes the user through four walkthrough screens. This allows users to see how they can establish communication and share the data among the team through this app.
Calm is a popular meditation app that helps people with stress, anxiety, and other sleep-related issues worldwide. The starting screen in the app lets users get familiarized with features and value propositions like breathing programs, sleep stories, guided meditations, etc. After this, it takes the user to the other screen that lets them set goals and asks users to sign up through different platforms by asking for permissions.
Frequently Asked Questions
How to create an effective app onboarding process?
Here are a few steps to implement the effective onboarding process.
- Showcasing the intent of your app instead of focusing on only features
- Keeping your onboarding process as short as possible
- Asking only for relevant information
- Asking for permissions before accessing features like camera or microphone
- Keeping the onboarding flow short
- Providing the option of Skip
- Encouraging the empty states
- Using innovative success states
How can we increase user retention with the app onboarding process?
Wama technologyis always important to know that users do not like to be overwhelmed regarding privacy. Therefore it is suggested to keep the onboarding process short and effective. You also need to add the feature of asking for permissions before the app accesses certain features of the user’s phone. This will help your app restore its users’ faith and increase user retention rates.